HELL’S KITCHEN, MANHATTAN: You want state-of-the-art? Here it is: Defy Recordings. Founder Robert Smith personifies the flexible strategies and sonic acumen needed to make it as a musical-you-name-it in NYC today. Wanna get smart in a hurry? Sure you do! Read forth and conquer.
Q: What niche does Defy Recordings hold in the music business – are you a music company, producer, composer, all of the above? In what ways is your business model similar to others out there, and what differentiates you?
A: Defy Recordings is the summary of companies I’ve had in the past. As the music industry I immersed myself in changed, so have I. It’s not enough to be good at one task, flexibility is the key. Categories I’ve been in have been producer, engineer, artist, composer, musician, sound designer, sound man, manager, photographer, director, videographer, and video editor. If I was going to compare Defy to any other business model, it would be those that always keep the big picture in mind: Ideas are key and being able to make the most of them is the goal.Q: That’s a lot to keep track of! How do you see music and sound production evolving in NYC right now, and how is Defy Recordings set up to take maximum advantage of that?
A: We’re at a very interesting time in music and sound. The song will always be king, but its delivery has never been more skewed. On the one hand, we still idolize the tones and technology from 50 years ago, such as vacuum tubes and vinyl, and on the other hand we have mp3s and microphones on laptops. The beauty is no one cares, as long as the song is great. At Defy, we’ve played both sides willingly.
Q: Can you explain what you mean by that?
A: The common element is knowing when to stay out of the way and conversely knowing when to go in and give a shove. We have the usual HD system http://www.digidesign.com/, the tubes and the ribbons, as well as the Dictaphones and mics from my first stereo when I was a kid. What’s fun about this approach is it challenges people’s ideas of what’s right. It’s hard to get in a rut if you don’t know where to stand.
Some fun examples are the story Phil Ramone told in a session where he set up a pencil-type condenser mic for a vocal — the singer was expecting the usual classic U47, and was very confused what was happening. I got the same reaction from a “guitar hero” who was wondering why I was clipping a lavalier mic on to one of the speaker wires in the back of his speaker cabinet to record his solo.
Q: Wild! Shifting gears, which revenue streams do you see opening up most strongly for NYC-based artists and music professionals? How are you involving yourself with those streams?
A: That’s a great question, and one whose answer is proving elusive. As more “non-professionals” record and mix their own music, many of the usual processes are falling by the wayside. I started mastering my own projects originally out of self-preservation, because sometimes there isn’t a budget left for mastering indie albums. I was finding my mixes were getting killed by some kid dialing up a mastering preset and calling it a day. I’ve had the experience of having all the big mastering guys master records of mine over the years, so I know what the result should be and decided to do it myself. I’ve done it enough now that I have clients coming to me just for mastering, so I must be doing something right.
We get calls in a similar way for films. We call this “audio sweetening”. This is a sort of premixing that ultimately saves the client time when they’re doing the real film mix of marrying dialog, FX, and music. Everything from adding room tone, fixing noise problems, matching dialog recordings from different sources…you name it.
Q: How would you describe your studio right now? Tell us about the technical highlights, and how it was built to accommodate the way you like to work.
A: The studio is set up for exactly the way I work. Sound quality and speed are the primary concerns. It’s based around a Pro Tools HD system with a Mac G5 Pro. I spend much of my time mixing and mastering, and this system allows me to switch between projects and roles very quickly. I live on the site YouSendIt. Most days I’ll be uploading files to a client while I’m already working on something else.
I’m a big fan of the API sound — I love the sound of the API Legacy summing gear. Just running digital audio through those transformers does the trick. I also have two API Lunchboxes loaded with 512c’s, 550b’s, 560’s, and 525’s. Essentially I have a 6x8x2 API console. Mixing is a hybrid; I’ll split out tracks to the API 8200/7800. A few great boxes live on the mix insert, such as Manley Massive Passive equalizer, Avalon 747 compressor, and the Empirical Labs Fatso. My gear choices were based on what I find lacking on projects that come in. Rather than going for “pristine”, I chose gear with a little soul.
Q: Sounds like an ideal mix of digital and analog, and yet your setup is also very compact. Give us one or two great production/mixing/mastering/recording tip that you’ve learned recently.
A: This one isn’t very recent, but it still holds true and sees use every day. What people miss about tape is the distortion. Adding in a little — with Dave Derr being the master of this via Fatso and Distressor — instantly gives a sound more character. Instead of cranking all kinds of eq, I’ll add a bit of grit and I’m done. Steve Massey’s Tapehead plug-in is great for this as well.
Q: Which piece of gear or plug-in is your “secret weapon”? Give it up!