Music Unites, the NYC-based non-profit organization dedicated to funding sustainable music education programs, is partnering with Rolling Stone and Garnier Fructis to celebrate the first ever unsigned artist cover.
On August 3, one of the two “Do You Wanna Be a Rock & Roll Star?” finalists, either Lelia Broussard (see the SonicScoop feature on Brooklyn producer Dan Romer’s work with Leila here)or The Sheepdogs – together with music industry luminaries, VIPs and media, will gather at the Empire Hotel Rooftop in New York to celebrate the unveiling of the cover and raise funds for Music Unites. 100% proceeds from this event will benefit Music Unites.
As Music Unites explains it:
Rolling Stone’s “Do You Wanna Be a Rock & Roll Star?” contest began with 16 unsigned acts competing for the most coveted prize in music – the cover of Rolling Stone. After four rounds of public voting, the two finalists battled it out on stage last month at the Bonnaroo Music Festival in Manchester, TN. The ultimate winner, in addition to being the first unsigned act to ever appear on the cover, will also receive a recording contract with Atlantic Records.
The winner will be announced on a billboard in Times Square on August 1 and they will also perform on “Late Night With Jimmy Fallon” the following day. On August 3, the winner will be joined by the Editors of Rolling Stone and Music Unites founder Michelle Edgar at the cover reveal party. Music will be provided by DJ Paul Sevigny.
Limited tickets to the invitation-only party are available for purchase for $50 at musicunites.org/events. Also, through Facebook, people can help support Music Unites simply by clicking “LIKE” on the Music Unites Facebook page and becoming a fan of the cause. Each new “LIKE” through August 1 is automatically entered in to a draw to win a pair of tickets to the exclusive cover reveal party. All proceeds will go towards launching the Music Unites Youth Choir campaign to create after school programs across New York City’s five boroughs.
Proceeds generously donated to Music Unites by tickets sales for the Rolling Stone cover reveal event will enable the organization to build on the foundation it has created in its first two years inspiring and supporting the next generation of musicians and music professionals.
Music Unites programs and initiatives benefiting under-served communities in New York City, Chicago and Los Angeles, include the Music Unites Youth Choir, Empowering Women through Music, and Adopt-A-School. Music Unites has also hosted multiple workshops and discussion panels, some geared toward music education and mentoring for students, and others geared toward networking, for the music industry community at large.
Music Unites has fostered many exciting partnerships over the past two years, having presented several successful, inspirational and informative outreach events in conjunction with organizations including ASCAP, Girls Inc., The Grammy Museum, Bebe Stores Inc., The Intrepid Sea Air and Space Museum, and the UN Foundation. Some of the artists Music Unites has worked with include Sting, Mark Ronson, Chester French, John Forte, and more recently Kate Nash, Shontelle, Caitlin Moe, and Diane Birch.
The Rolling Stone unsigned artist cover is on sale nationwide from August 5.
WHO: Rolling Stone cover winner (either Lelia Broussard or The Sheepdogs). Music provided by DJ Paul Sevigny
WHAT: Rolling Stone cover party unveiling first unsigned act to be on the cover
WHEN: August 3rd, 2011 at 8pm til 11pm
WHERE: Empire Hotel Rooftop, 44 West 63rd Street, New York
PRESENTED BY: Garnier Fructis SPONSORED BY: Heineken and Sobieski Wodka Polska
ADMISSIION: Limited tickets to the invitation-only party are available for purchase for $50 at musicunites.org/events, or via Facebook as detailed above.