On their latest release, Bloom, Beach House picks a mood and sticks with it in earnest. To their fans, the atmosphere of this album is sure to be a familiar one, and record reviews are abuzz this week with all the expected adjectives – “hypnotic”, “aching”, “sultry”, “languid.”
“Lovely as it is,” writes Jennifer Kelly for Dusted Magazine, “Bloom makes no big departures… If you wanted Teen Dream all over again, and god knows there are plenty of people who do, this is your record.” But while that might be true, so may be Hari Ashurst’s closing thoughts in his review for the BBC: “Once you manage to pull away from Bloom‘s magnified scenery and consider the record as a whole, it’s difficult to think of it as anything other than its makers’ best work so far.”
Although the drenched vocals, repetitious guitar patterns and obscure organ sounds are hardly new territory for the dream-pop duo, Bloom is as satisfying as it is oddly familiar. Much like Stereolab or James Brown, it seems that you can put on a Beach House record and have a pretty good sense of what to expect. But also like those artists in their golden periods, it seems that for now, Beach House keep on getting better at what they do.
It’s not easy to write a “Behind The Release” story on a band like Beach House. In our age of endless commentary and unprecedented transparency, we’ve come to take it for granted that our artists will be as open-source as our software. Beach House, however, is on a mission to maintain some sense of mystery.
“It’s the ‘man behind the curtain’ thing,” said singer and keyboardist Victoria Legrand in a recent interview with Pitchfork. “Let the Wizard of Oz be the Wizard of Oz.”
When I talked to engineer and co-producer Chris Coady [Blonde Redhead, TV on the Radio, Yeah Yeah Yeahs], he was forthcoming on all the basic details, but stopped short when it came to some of our most specific questions.
Asked about the effects that went into the unforgettable vocal sound on Teen Dream and Bloom, Coady hesitated before saying, “You know, this has been asked of me before in the press, and the band doesn’t want me to say. I don’t think [the answer] would shock anyone, but I think a lot of the reverbs and things are something they’d like to hold onto as something of their own.”
For Beach House, this is a principled stance. Any information that might detract from the emotional impact of their songs is withheld, whether from social media sites or press interviews or from their spare, text-only web page.
The duo take their music seriously, almost abrasively so at times. In their recent Pitchfork interview, guitarist Alex Scally remarked that “writing about us, people have said: ‘Do we need another album by this band?’ What the f* is that? … Did anyone ever say, ‘Do we need another album from the Beatles?’”
While comparing your own band to the Beatles is probably about as elegant as comparing a political opponent to Hitler, Scally and Legrand’s devotion to keeping their music sacred and separate from everyday life is admirable – even refreshing for a contemporary indie band. The pair say they’ve turned down lucrative sync opportunities and even a distribution deal inside Starbucks stores, and are proud to have slowly blossomed over six years into the seasoned performers they are now.
As much as they’re devoted to the aesthetic of mystery, the duo is also wary of having their sound too-easily co-opted by trend hoppers. “All bands are in danger of losing their identity, constantly,” Scally said in the same interview. “It’s the most dangerous world for bands nowadays because everybody’s branding and trying to steal your vibe as soon as you do anything that anyone cares about. It’s very weird.”
But where some reverb-drenched groups hide their deficiencies behind a mask of effects, Beach House’s sound has grown to become as meticulous as it is immersive. Although their instrumentation can be minimal, it’s exactingly performed and thoroughly plotted in advance. Just like with Teen Dream, co-producer Coady says the band “didn’t just bring the songs, but a completely mapped-out demo.” Essentially, they recorded the entire album twice.
“They had drawn out charts, and they had a plan. They’re very hands-on,” he says. “Maybe more hands-on than any band I’ve worked with.”