In October, on the eve of her latest album release, Feist debuted her new repertoire to a small audience in a clandestine location in NYC. Joined by an 18-piece orchestra, she and her band performed the dynamic songs off Metals in a reverberant crypt at Church of the Intercession in Harlem.
Only 150 guests got to see the spectacle live (and help pad the chamber), but that just scratches the surface of what the audience for this concert will be. The Brooklyn-based creative collective known as Mason Jar Music staged the entire production for video – part of its popular Mason Jar Music Presents series that captures artists performing in old buildings around NYC, late at night.
“We called in every favor for this one,” says Daniel Knobler, producer, engineer and Mason Jar co-founder. “We handled every aspect of the production – transcribed the arrangements from the record and put the orchestral ensemble together, recorded the audio, did the live sound and monitor mixes, filmed, art-directed and post-produced it.
“And it nearly killed us,” he adds, cracking up his Mason Jar co-founder Jon Seale. He’s exaggerating, but maybe still slightly amazed they managed to pull this one off.
The Feist concert was Mason Jar’s largest-scale, highest-profile production to date. And the multi-tasking – even though these guys seem like born multi-taskers – can be overwhelming. It’s only been a year since many in the Mason Jar collective graduated from NYU – Knobler and Seale from the Clive Davis Institute of Recorded Music, others from Tisch, or the Jazz or Music Composition programs – and in that time, Mason Jar has become a full-fledged multimedia production company.
“This is just the way things are moving,” Seale says. “It’s really difficult to be in the game if all you do is audio.
“Dan and I went to school for record production. It’s what we do on a day-to-day basis, but in terms of getting the word out there about Mason Jar, about us as producers, the videos have done so much more than we could have ever done just on our own making records.”
We’re sitting in Mason Jar’s basement recording studio in Kensington. It’s a residential studio; the collective largely works and lives in house. Upstairs, you’d likely find a number of other creatives buzzing around on any given day – filmmakers and editors, post sound guys, arrangers, composers and musicians no doubt working on a flurry of projects.
But “Mason Jar Music Presents” is the collective’s calling card.
The flagship video concert series gets right to the Mason Jar ethos – it’s a spirit of keeping things real, of bringing accomplished musicians together in inspiring acoustic spaces and leveraging new technology to capture and share that with the world.
The company’s motto “Preserving Analog Principles in a Digital Age” comes to life through these videos, shot in old churches, schools, abandoned industrial spaces, crypts; the productions seem to draw inspiration from the spaces themselves, and create something new, transcendent, and easily distributed online.
In the midst of the ongoing series – for which they just shot an episode with My Brightest Diamond – Mason Jar Music has additionally been working on an even larger-scale project: a feature-length music documentary on the singer/songwriter Josh Garrels.
Through one of their most popular MJM Presents, featuring Garrels performing in a Manhattan church, the group connected with a patron that funded a trip out to Mayne Island (Vancouver) last summer. Knobler and Seale assembled an ensemble, audio/video crew, and battery-powered recording rig to capture Garrels and the group performing in remote locations all over the island.
Their experience turned out to be movie-sized – as you can gather from The Sea In Between trailer below:
It might seem overly earnest to some more business-minded, but the Mason Jar aim is true: they’re out to capture authentic performances, and they go to great lengths to do this and to do it in a hardly-done-before fashion.