NYC Band Vajra Signs Boutique Licensing Deal With The Discovery Network
June 6, 2012 by Janice Brown
The NYC band, Vajra, reportedly signed “a massive licensing deal” with the Discovery Network last week, giving the Network permission to play their music on the Discovery Channel, TLC, I.D. (Investigation Discovery), Oprah Winfrey Network (OWN), Discovery Fit & Health, Planet Green, Animal Planet and more.
Vajra was formed by composer, singer and multi-instrumentalist Annamaria Pinna while living in India. The deal is for use of the music on the band’s debut album, Pleroma, which will be released later this month (on the Summer Solstice – 6.21.12).
An album of dark, hypnotic rock with Eastern Indian themes, Pleroma was recorded at Vacation Island Recording in Williamsburg by Matt Boynton and at Radiostar Studios in Weed, CA with Sylvia Massy Shivy (Tool, Red Hot Chili Peppers) and Ian Rickard. Shivy and Veltrop mixed the album at Radiostar.
The network agreement covers programming made by or for Discovery Communications, LLC (DCL)’s cable network television networks and joint venture networks and any and all future cable television networks owned in whole or in part by DCL. A spokesperson for the band noted that this is a boutique licensing arrangement DCL has with a small number of artists.
Visit www.thevajratemple.com for more information.