The Sound Shop Mobile Recording Relocates to NYC
October 4, 2012 by David Weiss
While the studio scene has been seeing a healthy expansion in New York City this fall, the mobile audio space is also on the upswing.
The latest development is the relocation of The Sound Shop Mobile Recording to Brooklyn.
Previously based in North Carolina, The Sound Shop is helmed by Bonnaroo Webcast veteran Todd Fitch, who brings a full slate of mobile recording and live HD webcasting services to the region.
An in-demand mobile recording company, The Sound Shop’s location recording and live broadcast client list includes Lollapalooza, Austin City Limits Festival, Coachella, Pitchfork Festival and the aforementioned Bonnaroo. Additional credits for The Sound Shop include Paul McCartney, Questlove, and Alabama Shakes.
The Sound Shop is self-described as a professionally experienced “Fly Pack” i.e. a smaller satellite recording studio that does not require a truck on-site. This mobile recording studio is coupled with their proprietary H.E.R. (High Engagement Release) encoding system, which allows him to efficiently carry high track count (48 ch.) recording capabilities, as well as HD encoding for live webcasts.
“I see a lot of smaller two to eight microphone laptop recording systems, and then there are the guys in trucks that are recording and mixing broadcasts out of Madison Square Garden,” Fitch notes, on the timing of the move. “What I don’t see in New York right now are mobile recording systems that integrate a track count that accommodates an entire band, but has a small enough physical footprint to nullify the overhead of bringing in a truck. With The Sound Shop Mobile Recording, we bring the benefits of a broadcast truck, but make it financially feasible.”
The Sound Shop Mobile Recording available to Websites, bands, or venues for broadcast, live webcasting, album recording, and mixing.
“For your band, I can think of no better way to promote a new album than to webcast a live performance to a website like RollingStone.com,” Fitch adds. “For RollingStone.com, live webcasting a band performing new material once or twice a month, not only gets new fans to their site, it keeps the regulars coming back.
“Layoffs at traditional media outlets, like the recent events at Spin, are constant reminders that the distribution of media continues to shift online,” he continues. “What will continue to keep outlets profitable is dramatically different content than what the industry, and what our consumers are used to. High quality live content will be imperative for engaging viewers on any successful website.”