Univision Communications Selects Man Made Music (NYC) for Sonic Rebrand
December 29, 2012 by Janice Brown
Univision stands as the leading media company serving Hispanic America, with wide-ranging multimedia assets. Man Made Music will create an overall sonic anthem for the brand, including a sonic logo and full identity packages for Univision’s news, sports, telenovelas and movie offerings, plus the Univision Radio group, segmented by radio playlist.
The sonic identity will be utilized across Univision Communications’ multimedia platforms, including Univision Network, UniMás Network and Univision Radio. The new sonic identity for Univision Network will be unveiled on January 1, 2013 followed by UniMás on January 7.
Man Man Made Music’s Founder and Lead Composer, Joel Beckerman, oversaw a sonic branding process designed to give voice to the Univision mission, and bring to life the evolution of the Univision brand over it’s 50-year history.
The fresh sonic branding follows an October, 2012, unveiling of Univision Communications’ new brand identity. The company’s new logo was introduced at that time, evocative of a human heart and three-dimensional in appearance, representing Univision as the “Hispanic Heartbeat of America.”
The Univision rebrand signified growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history.
In early December, Univision Communications unveiled the UniMás Network, the newly transformed TeleFutura. UniMás provides alternative and bold programming to the new generation of Hispanic Millennial trendsetters – the Más Generation.
Man Made Music created built on Univision’s overall message and strategy with a new sonic identity that captures the essence of the dynamic multimedia company and its audience. With its new sound, Univision emphasizes the company’s heritage and culture, while at the same time connecting with its Hispanic American audience.
Man Made Music’s team of arrangers, composers and musicians created a dance track, using Latin rhythms with a vibrant, heartfelt tone – the result is an emotional journey intended to capture the entirety of the Univision experience. The new sonic identity instantly connects audiences with Univision, creates continuity across Univision’s multiple platforms and differentiates the uniqueness of the media company.
On pins and needles to hear this new sonic brand? Tune in to Univision on New Year’s Day!