Nashville Event: Music Startup Academy + Entertainment & Tech Law Conference, 4/5

The business and legal worlds are evolving quickly in the music sector. Fortunately for everyone in Nashville, there’s an efficient way to get up-to-the-minute on breaking developments.

Get super-informed this Friday, the 5th at Belmont University.

Get super-informed this Friday, the 5th at Belmont University.

Here’s how: In conjunction with Belmont University and The Copyright Forum, NARM (National Association of Recording Merchandisers) and digitalmusic.org are bringing their Music Startup Academy, as well as the always informative Entertainment & Technology Law Conference, to Nashville this Friday April 5. The program runs from 9:00 AM – 6:00 PM, at Belmont University, 1900 Belmont Road (on the corner of 15th and Acklen).

Attendees are invited to join the organizers for one program or both. A rich agenda and top-tier panelists await, as detailed below. Price of admission ranges from $49 to $279, depending on program selection and professional status.

The day’s schedule is as follows:

9 AM – 12:30 PM Music Startup Academy
The Music Startup Academy is designed to teach attendees how to better understand the interactions between labels and publishing, as well as the basics of product licensing and royalty reporting, content acquisition, business development and operations. Past programs have been heavily attended by entrepreneurs, music startups and app developers looking to break the barrier of entry into the music industry, as well as students or music industry professionals that need more training to understand the music biz ecosystem in order to work more efficiently with all aspects of the business. For more information, about the Academy, visit musicstartupacademy.com

9-9:15 AM Welcome, Introduction to digitalmusic.org and Topline Results of NARM/The NPD Group’s Music Discovery Study
•    Bill Wilson, VP, Digital Strategy & Business Development, digitalmusic.org

9:15-10 AM Label and Publishing Basics for Entrepreneurs
A deeper dive into the economics of the music industry, including performance rights, understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.
•    Duff Berschback, Sony/ATV Music Publishing
•    Adam Ritholz, Ritholz Levy Sanders Chidekel & Fields

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10-10:45 AM Music Industry Content Acquisition and Business Development
Want Lady Gaga for your music service? A cool product isn’t enough. What are the “dos and don’ts” in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.
•    YiPing Ho, Sr. Dir., Digital Strategy & Business Development, Warner Music Group
•     Larry Miller, Exec. VP and General Manager, MediaNet

10:45-11 AM BREAK 11-11:05 AM Slay Your Sync Dragons: MusicSynk Platform Introduction
Join MusicSynk CEO John Pisciotta as he demonstrates how the platform can facilitate music synchronization licenses for the film, television, advertising and video gaming markets.

11:05-11:35 AM Music Operations: In-House Or Outsource?
What is metadata? UPC? GRID? ISRC? Do you have a mechanism in place for content delivery and royalty reporting? This session will give you an overview of the music operations, helping you determine whether you should be outsourcing or build your operations in-house. We’ll review the questions to ask when looking for an outside vendor and review some of the players in the industry.

•    Bill Wilson, VP, Digital Strategy & Business Development, digitalmusic.org
11:35 AM-12:20 PM Digital Liner Notes & More! Digital Asset Management and the Future Of Music Products
Music has transcended the simple boom box or car stereo of decades past to big screen TVs in the living room, gaming consoles, and apps on tablets. As these rich interactive experiences become more critical to maintaining engagement with listeners, it’s important that the industry provide a framework to collect and deliver the necessary assets and information to the people who are building the products of the future.
•    Alison Booth, Sony Nashville
•    John Spencer, BMS/Chace

12:20 – 12:30 PM FLO {thinkery} Meetup
Join Kevin Grosch, a wicked smart new model thinker, as he talks about the FLO team and sheds some light on the important ways entrepreneurs can crystallize their ideas with strategic thinking, resources and guidance.

1:30 – 6 PM Entertainment & Technology Law Conference Series
The Entertainment & Technology Law Conference Series was created to merge entertainment law issues with insight on the new technology and media concerns that are at the forefront of the entertainment and technology industries. Known for debating hot topics and bringing together the most knowledgeable speakers, this is a must-attend event for anyone who wants an opportunity to interact with industry advocates and influencers. For more information on the Series, visit musiccle.org.

Sweepstakes and Promotions in the Social Media Space
•    Moderator:  AJ Correale, Partner, Brown Frost Todd
•    Diana Garcia, CEO & Founder, Marketing Darling
•    Natalya Rose, Partner, Milom Horsnell Crow Rose Kelley PLC
Copyright Termination Update
•    Moderator: Duff Berschbeck , SVP, Legal Affairs and Business Development, Sony/ATV Music Publishing
•    Charlie Sanders, Counsel, Songwriters Guild of America
•    Stephanie Taylor, Bone, McAllester, Norton PLLC
•    Christian Horsnell, Milom Horsnell Crowe Rose Kelley PLC
Cutting Edge Topics in Music Industry Litigation
•    Moderator: Jon Potter, RPG Strategies
•    Richard Busch, Partner, King & Ballow
•    Christine Lepera, Partner, Mitchell Silberberg & Knupp

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