Back when I entered the audio program at SUNY Purchase around the turn of the millennium, a bachelor’s degree in “Studio Production” still seemed like something of a novel concept. Since then, enrollments for both 4-year and short-term programs in this once-niche market appear to have exploded nationwide.
Occasionally, engineers will gripe about the numbers of graduates some of these schools pump out. Those criticisms aren’t completely unwarranted, as it often seems there are far more fresh grads than there are paying jobs. I’ve even heard dismayed accounts from instructors at some of the less reputable private schools, who say they’ve been pressured into giving failing students passing grades in order to collect tuition dollars.
But even if all of that is true, there’s a flip side to this story: Despite a rapidly-shrinking paid market for recorded music, the number of audio engineers working in the field grew by more than 50% between 1999 and 2012, according to the U.S. Bureau of Labor Statistics.
Although that growth has since slowed (it’s been a brisk 25% if you look at just the past 5 years, and that growth is expected to freeze in place near 1% going forward) it’s clear that this increase in admissions didn’t come out of thin air. Even in the face of well-publicized stories about big rooms shutting down, there are in fact more studios in the world than ever before, and much more audio as well.
Still, as the audio boom of the past decade begins to taper off and expectations continue to rise, getting the best education possible could prove key for students keen on entering the field, and for working professionals looking to keep their edge. In light of this, we’ve decided to take a look at a few boutique workshops and audio schools that may help students of sound separate themselves from the rest of the pack.
The Blackbird Academy
“There are two ways to teach students,” says Mark Rubel of the new Blackbird Academy in Nashville Tennessee. “There’s the assembly line method, and then there’s the boutique hand-wired, hand-crafted method. We’re doing the latter. I like to think we’re hand-wiring the next generation of engineers.”
Rubel is probably best known as the longtime owner of Pogo Studio, which he personally ran in Champaign Illinois for 33 years. Since 1985, he has also continuously taught the techniques of recording, both at his own facility (in conjunction with Parkland Community College) and at nearby schools including Eastern Illinois University, where he was the director of audio programs.
Now Rubel has left his studio in good hands and moved to Nashville to make teaching a full-time pursuit. He’s landed at Blackbird, one of the most uncompromising studios in a city that’s filled with them.
Its 9 production rooms have been graced by everyone from Jack White to Taylor Swift; Beck to Bruce Springsteen; Ke$ha to Neil Young. They have 27 vintage U47s, and consoles by Neve, API, SSL and Avid.
Their new program will be an intensive one: 6 months, 5 days a week. 50% of the students’ time will be spent in a classroom setting with Rubel leading the instruction, and 50% will be devoted to hands-on in-the-studio workshops under the guidance of Mix Magazine‘s technical editor, Kevin Becka.
Guest instructors like Joe Chiccarelli [U2, White Stripes, Elton John, Frank Zappa], Vance Powell [White Stripes, Willie Nelson, Kings of Leon] and Niko Bolas [Neil Young, Warren Zevon, My Morning Jacket] are slated to teach masterclasses as well.
In addition to the staff and the gear, Rubel believes that size and selectivity will help set Blackbird apart:
“Some of the big schools have to accept everyone, whether or not they have an aptitude, or even the interest. They just take people who can pay. It’s by design that our program is small. We’re going to be turning people down.
“Unlike some of the schools, which are actively talking students into going, we’re only taking those people who can’t be talked out of it!” he says with a laugh. “We want the ones who, like ourselves, are driven to do it.
“I mean, if a person can do something else for a job, then there are certainly much easier ways to make a living. We’re looking for people who are hard-working, driven, curious. And that’s how our school is going to be successful: The people who we graduate. They will be our best advertising.”
To that effect, enrollment at Blackbird will be fairly limited. During each 6-month semester, there will be a cap of 60 students, split into groups of 30 per class during the lecture portion, and 5 to a class for the hands-on studio work.
120 students per year may be large compared to a state school, where admissions are even more tightly controlled. (SUNY Fredonia limits its famed bachelor’s program in recording to 10-15 new students per year, while SUNY Purchase accepted just 5 applicants into the studio production program during the semester I was admitted.) But compared to some of the larger audio-diploma mills, it’s an intimate little group for sure.
Blackbird is launching with an intensive summer session for high school students in July. Its first 6-month studio engineering program will begin this Fall, and by Winter 2014, the school will add a 6-month live sound program.
The cost of a semester is comparable to what you might expect at an elite private university, and the education is meant to be on par with that.
“We’re imparting a deep understanding of the fundamentals of acoustics and signal flow,” says Rubel. “Both the technology and the techniques.”
“But too often people stop there: They think recording is just about the technology. Too many graduates are prepared to deal with the technology but not the interpersonal aspects of a session. So we also prepare them for how to behave, how to act, how to express themselves without scuttling a session. To understand the larger context of creativity in a collaborative environment.
“And then there are the critical listening skills. It’s typical to think that a profession is all about ‘doing’: Twiddling knobs, setting up microphones. But all that ‘doing’ stems from hearing. You have to be attuned – To hear the differences between things, to understand what the possibilities are.”
Perhaps what’s most important to Rubel are the people involved. “I think the greatest asset will be their fellow students and the instructors. Just to be in an environment of unalloyed excellence, to be around people who are the best in the world at what they do. You can learn so much that way.”