PromaxBDA Conference Preview – New York City, June 10-12
Welcome back! After two consecutive years in Los Angeles, one of the entertainment industry’s most dynamic trade shows has returned to New York City.
Promax is back! A really big show comes to NYC June 10-12.
PromaxBDA: The Conference 2014 is set to take Manhattan June 10-12 at the New York Hilton Midtown. As a leading association for promotion, marketing and design professionals in the entertainment industry, PromaxBDA’s annual conference is a special opportunity for music-four-picture professionals to gain valuable industry intelligence, and forge fresh connections.
The price of admission to this three-day show does not come cheap. However, its gathering together of directors, producers, creative directors, brand managers and more, makes it worth strong consideration. Composers, production music libraries, and publishers may want to invest in this opportunity to swim in the same pool with otherwise hard-to-reach decision-makers.
The entire schedule for the conference is tantalizing, but here are the music-related highlights that we’ve noticed:
Tuesday, June 10th
2:00 PM, Grand Ballroom:
Bora Yoon, Composer and Sound Artist
Main Stage Performance
“Melding the senses is the goal behind her innovative work. Bora Yoon brings new meaning to what a performance artist is truly about.” #tnn1
Wednesday, June 11th
4:15 PM, Sutton Room
STRIKEUPTHEBRAND
Brand/Rebrand Highlights: The Weather Channel
In its first rebrand in more than three decades, America’s weather network re-invented the staple net that millions depend on daily. Join the masterminds of that makeover as they walk through the creative process that included an all-new communication format, from maps and data visualization to virtual 3D sets and a new tone-of-voice guide; a reimagined sonic identity to fresh branded anthems, show opens and alerts. As the net’s new mantra says, “It’s amazing out there.” It’ll be equally amazing in here. #weather
Speakers:
Joel Beckerman, Founder and Lead Composer, Man Made Music
Michael Potts, VP, Creative, The Weather Channel
Jakob Trollbäck, Founder and Chief Creative Officer, Trollbäck+Company
4:15 PM, Grammercy Room
PROMO BOOT CAMP SESSION
Audible Advice: How to Sound Great, Be Heard and Stay Out of Prison
You’ve got a great music library, ear-popping sound effects and amazing voiceover talent. Unfortunately, so does your competition, with whom you’re locking horns for the attention of the media-saturated masses. So how do you out-perform the spots around yours? Arm yourself with an arsenal of techniques, tricks and creative inspiration that might just change the way you work. Things like using sound effects as everything but sound effects; music editing tricks of the pros/DJs/CIA; and unraveling the complex legality of music licensing. After all, orange may be the new black, but it’s really not your best color. #soundfx
Speaker:
Stewart Winter, CEO, VideoHelper
Thursday, June 12th
3:45 PM, Sutton Room
BRANDANALYSIS
A Deep Dive into the Rebranding of CCTV International
Upon embarking on this project, Flint Skallen, Stephen Arnold Music and Broadcast Design International didn’t quite realize they had been tasked with a project like no other. Sure, there were the typical challenges of any big rebranding project – new positioning, new identity, new design – but coupled with those on this project were overcoming language barriers, learning and respecting cultural influences, and, of course, the U.S., EU and China time differences. To some, a logistical nightmare. But to this group, the comprehensive rebranding assignment was one of the most creatively satisfying, intellectually and invigorating assignments they’ve ever been a part of. It promises to be a fascinating journey. #cctv
Speakers:
Caroline Aldridge, VP/COO/Project Coordinator, Broadcast Design International, Inc.
Stephen Arnold, President, Composer, Stephen Arnold Music
Chad Cook, VP, Creative Director, Stephen Arnold Music
Stefan Mueller, Founder & Executive Producer, Flint Skallen
Tim Saunders, President/Owner, Broadcast Design International, Inc.
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