Audio Post Facility Focus: Clients First at Creative Media Design

Moving studios is such sweet sorrow.

For Creative Media Design (CMD), an NYC-based audio post production facility, the sweet is far outweighing the sorrow in their new location. Upended when their longtime home on 28th St. and Fifth Avenue was flipped to make way for a skyscraper, the multifaceted firm moved up and over to a new HQ with triple the square footage on 37 W. 37th St.

The increased space is only a small part of the story, however. For President/Owner Mike Zirinsky and his team, which includes Head of Production Fridrik Ingimundarson and Head Mixer/Engineer Bob Kirschner, the relocation was an impetus to emphasize the client experience.

Their customer base includes a full plate of commercials, TV, radio, and video games for ad agencies, production houses, corporate clients, and networks. CMD is also home to a pair of fresh ventures including The Voice Shop which offers VO coaching classes, and CB Radio Tours, a joint venture with the firm Marketing Maven that produces radio media tours.

Collaborating with studio designer Crossley Acoustics, CMD successfully reimagined its 5,000 square feet as a locale with the latest technical acumen plus loads of natural sunlight, creature comforts and vibe. “Once our clients arrive at CMD, they don’t want to go back to their office — they’d rather stay here,” Zirinsky says. Sounds like going to a happy place can be very good for business.

Studio A control room, skylight view. The oversized skylight provides an abundance of natural light, a unique feature you won’t find in any other Manhattan studio (as far as we know!). (all photos: Tim Crossley)

Studio A control room, skylight view. The oversized skylight provides an abundance of natural light. (all photos: Tim Crossley)

 

Studio A control room, rear view. State of the art acoustic design, custom furniture and personalized service make this room a pleasure to work in.

Studio A control room, rear view. State of the art acoustic design, custom furniture and personalized service make this room a pleasure to work in.

Studio A vocal booth, featuring a Neumann M149 tube mic. With a booth this large we can record anywhere from one talent up to a mid-size group with ease.

Studio A vocal booth, featuring a Neumann M149 tube mic. With a booth this large we can record anywhere from one talent up to a mid-size group with ease.

Take a break from the day and watch the clouds go by in CMD’s reception area, which has another oversized skylight located directly above the blue velvet couch.

Take a break from the day and watch the clouds go by in CMD’s reception area, which has another oversized skylight located directly above the blue velvet couch.

Studio B control room. A stereo room for recording, editing and mixing, featuring Focal monitoring, custom producer’s table and an intimate vibe.

Studio B control room. A stereo room for recording, editing and mixing, featuring Focal monitoring, custom producer’s table and an intimate vibe.

Enjoy an up-close view of the Empire State Building from CMD’s lounge. Relax with an espresso in this welcoming, airy space.

Enjoy an up-close view of the Empire State Building from CMD’s lounge. Relax with an espresso in this welcoming, airy space.

Offices: Natural light and a clean design make CMD an enjoyable and productive workplace for its employees and clients. CMD’s team is always working in tandem and will see your project all the way through.

Offices: Natural light and a clean design make CMD an enjoyable and productive workplace for its employees and clients.

Clients are welcome to hang out in CMD’s modern industrial kitchen. It’s equipped with a fully stocked fridge, stove & oven, butcher block bar and a great selection of drinks.

Clients are welcome to hang out in CMD’s modern industrial kitchen. It’s equipped with a fully stocked fridge, stove & oven, butcher block bar and a great selection of drinks.

 

 

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