Pro Sound Effects (NYC) Releases Soundrangers Library for Interactive Media Production

March 17, 2011 by  

Pro Sound Effects has released the Soundrangers library, delivered on a portable Glyph drive.

NYC-based sound effects/licensing provider Pro Sound Effects has announced the release of the Soundrangers Sound Effects Hard Drive, created by the Soundrangers game interactive audio studio.

The library contains 21,117 sound effects, and is delivered on a portable Glyph hard drive that features search software and includes one year of free sound effects updates. The Soundrangers library has been used by companies including Google, Nickelodeon, Microsoft, Cartoon Network, Adobe and HBO.

The Soundrangers library has been created for maximum ease of use in interactive environments. In developing, formatting and organizing the library, the Soundrangers team applied their own workflow and creative expertise in sound design for console and social games, iPhone and iPad apps, interactive software and websites.

The hard drive is meticulously organized into intuitive hierarchical categories such as gameplay and user interface elements, foley, nature, animals, vehicles, weapons, looping ambiences, whooshes, cinematic transitions and more. One shots are provided with multiple variations and precisely edited for easy plug and play and ambiences are pre-edited to loop.

The introductory price is $2900 USD, single user license (retail $3900 USD).

Soundrangers Sound Effects Hard Drive Features:

•    21,117 sound effects (137 GB) on external hard drive
•    Compressed formats: mp3 and Ogg Vorbis
•    Optimized for interactive, video game, and web design
•    Embedded Metadata, Intuitive Category and File names
•    Sound Effects Search Software (NetMix Lite): Search, Audition, Drag & Drop
•    1 Year of Free Sound Effects Updates (digitally delivered 4 times per year)
•    Mac and PC compatible
•    3 -year Data Replacement Policy

Eventful Establishes New York Office, Names Matt Spielman VP of Strategic Partnerships

March 15, 2011 by  

Eventful, Inc., has announced the opening of its New York office and the appointment of Matt Spielman as Vice President of Strategic Partnerships & Alliances. Based in San Diego, Eventful is a digital media company that connects consumers with live entertainment and local events.

Eventful has opened it's NYC office. Matt Spielman is VP of Strategic Partnerships

Spielman will also serve as Eventful’s General Manager for the Northeast Region, enhancing and building key strategic business partnerships with leading brands and entertainment properties.

Spielman comes to Eventful from MTV Networks, where he was a Vice President in their Client Solutions division. He worked across the MTV Networks’ portfolio of properties, brands, and assets to execute multi-platform campaigns for such companies as Capital One, Flip Video, Hewlett-Packard, Microsoft, New York Stock Exchange, and Pepsi.

He is a graduate of Harvard Business School and Columbia University, and he also helped grow mtvU shortly after it was launched, building new strategic partnerships.

“I’m incredibly excited to be establishing a formal presence for Eventful in the Northeast Region,” said Spielman. “I have seen Eventful deliver on the increasing need of companies to activate millions of consumers with powerful social media and digital marketing campaigns. The expanded footprint will allow us to work more closely with key partners to address their business objectives.”

Eventful works with leading brands and entertainment properties to reach consumers and drive commerce by combining digital, social media, and direct marketing. Eventful’s social media service “Demand it!” ™ allows consumers to influence the content and location of entertainment and live events.

SPARS NY Presents Audio over IP by Skip Pizzi, Tuesday 10/26

October 24, 2010 by  

SPARS NY will hold “Audio Over IP: A Presentation by Skip Pizzi” on Tuesday, October 26th at 6:30 PM, taking place at SAE Institute, Classroom #2 in Herald Square.

SPARS digs into networked audio on Tuesday at SAE

Reservations are required at this free event.

The presentation by veteran media technology consultant Skip Pizzi (NPR, Microsoft Zune, Xbox, Windows Media and IPTV products) provides an overview of Networked Audio and AoIP, with emphasis on the technology’s practical applications and advantages for audio recording, production and presentation facilities.

For the full presentation scope and to RSVP, visit here.

Full Details

What: SPARS NY holds “Audio Over IP: A Presentation by Skip Pizzi”

When: Tuesday, October 26th at 6:30 PM,

Where: SAE Institute, Classroom #2 in Herald Square.

Schedule:
6:30 – 7:00 Mixer
7:00 – 7:10 Introduction
7:10 – 8:10 Audio Over IP Presentation
8:10 – 8:30 Q&A

Beat 360: Much More than Just a Music Studio for Mark Saunders

August 10, 2010 by  

HELL’S KITCHEN: Dig Art Deco? Most definitely, and we could always do worse than to be in the majestic polychromed lobby of The Film Center Building on Ninth Avenue – especially if we’re visiting Beat360.

Beat360 mission control

Evolution is the solution at this extra-comfy facility founded by the busy English music producer Mark Saunders in 1997. He was in town then to produce Cyndi Lauper’s Sisters of Avalon, and never really left. With a production/mixing/programming discography that includes The Cure, Neneh Cherry, Shiny Toy Guns, David Byrne, Tricky, and A-Ha, Manhattan has been more than happy to take him.

The addition of Ollie Hammett as Director came in 2007, and Beat360 has grown out beyond just being a great place to track and mix. Today, this flexible sound concern takes on everything that touches artists and producers – management, synch, publishing, distribution and more. Corporate clients have been attracted too, including Nike, Reebok, L’Oreal, Chevy, Motorola and Microsoft.

With all that going on, they seem as eager as any of us to see what’s next, as Hammett made abundantly clear in a recent convo.

What kind of group are you and Mark working with at Beat360?
It’s essentially just the two of us, and we have a pool of assistants who help with the day-to-day running of projects. As a small team we cover as much as we can in-house and for larger projects we outsource to additional engineers as and when needed.

Mark came up in the industry as an engineer, producer and mixer. Recently he has been establishing a name for himself as an exceptional co-writer working with artists/writers such as Teddy Geiger, Cathy Dennis and PNAU (production duo behind Empire Of The Sun).

My time is equally split between studio work as an engineer/mixer and project management/business development. Projects I’ve worked on include Idris Elba’s High Class problems v1 (engineer/mixed), The SoundsCrossing the Rubicon (engineer), A-Ha’s upcoming Farewell single (engineer & additional production), and So So Glos‘ self-titled debut album (mix engineer).

That’s a small but diversified and accomplished core team. From there, how would you explain Beat360 as a business today? Is it a recording facility? Mix facility? Producer/songwriter haven? All of the above, or is it something else entirely?
I would say we’re all of the above. We market ourselves as a “full service music and audio solutions company.” It was originally established as a private recording, production and mixing facility for Mark’s projects. We now work with a whole array of different clients – bands, brands, digital interactive agencies, management companies, record labels — less and less — and independent artists more and more.

Mark Saunders

While diversifying, it’s really important for us to continue to try and bridge the artist development gap we now see in the music industry, so I think this is something that’s integral to everything we do. We’re always looking for opportunities for the artists we work with through our network of contacts and relationships.

I’ve had a couple visits to your studio HQ in the landmark Film Center Building, and it seems like a very productive place to work. Can you fill us in on the design philosophy, plus the hardware and software goodies?

Beat360 is a 2000 sq. ft. facility with two mix/production suites, one live room, a kitchen, lounge and chill out area. Our philosophy is for artists/clients to feel as comfortable and creative as possible.

Our main production/suite is a hybrid system – no mixing board in sight. The main DAW is an Apple Quad Core/Logic/Apogee symphony system with X series converters, and a Mackie Control. We have a Dangerous 2-Bus summer and a selection of outboard gear that can be integrated into Logic sessions as insert plugins. We both use Pro Tools but prefer Logic so we have a Pro Tools LE system for converting projects that come to us in that format.

We have software, hardware and musical instrument toys in serious supply. See the full list here. But here’s a taste: Logic 9, Waves Platinum v7 bundles, Sonnox plugins, Arturia Collection, a Ludwig 1968 Drumkit, Soundelux U95S, Neumann U67 (1960’s), Telefunken SM2 stereo (1960’s), Urei 1176, Manley ELOP leveling amp/compressor, Night Nt3 mastering EQ, Telefunken V72 (2 channels) racked by Dave Marquette, John Hardy M-1 (4 channels), Neve 33122 (2 channels), Neve 33115 (2 channels) and API 312 (5 channels) racked by Brent Averill.

Ooooo, tasty. So what niche does Beat360 fill in the NYC spectrum of facilities? And globally for that matter, since you’re doing international services like FTP mixing.
I would characterize our studio as a full-service professional recording, production and mixing facility. In addition to the hiring the studio and services out to NYC clients, we also offer remote mixing and mastering solutions for independent artists all over the world through www.beat360-master-mixing.com.

Clients upload sessions to our server and we mix/master the tracks working closely with them on revisions to make sure they’re 100% happy with the end results. More than just an online service, it’s an artist development vehicle. A number of these artists we have gone on to help find management, legal representation, sync placements, TV show appearances, etc…

Our niche is that we are centrally-NYC-located with a great-sized space by today’s standards, have a diverse client base and work with both high-profile established clients, as well as helping to build the careers of indie artists.

The Beat360 live space...where stuff sounds good.

I think that sounds like a real indication of where “music companies” are going. The model is comprehensive but light on its feet. But would you say you’ve been high-profile or under the radar? Is this by accident, by design, or a little bit of both?

I would say we’re in the process of establishing ourselves. As of September, I will be managing a small producer/writer management division of a new international music group, rocketmusic.com. The starting roster in the US is Mark Saunders, Dan Romer and a couple of others to be determined — if you’re the next Quincy Jones feel free to get in touch! This exciting new venture will be integrally linked to BEAT360 and will no doubt help to put us more on the radar. I think the next few years should see our business become a more visible part of the New York studio facility and music production landscape.

Ambitious – we LIKE. Can you tell us a few projects you’ve got in the hopper right now?

We have been working with phenomenal talent Teddy Geiger for the last few months, Mark is producing his new album. I can’t tell you how excited I get when I hear his work. It reminds me why I followed a career in music. He really is a prodigious talent.

Mark is in the process of mixing music in surround sound for a forthcoming Luc Besson film. We’re beginning production of French singer/songwriter Emilie Gassin’s debut E.P this month. We’ve been recording Idris Elba’s features for several UK artists including Ty and recent XL signing Giggs. Also, we’ve been producing/recording audio assets for a multinational brand website.

That sounds like a solid spread. Would you agree you have to be a constant innovator in this business today?
Yes, I think you have to be creative with how you approach business and you have to pay attention to the market forces/technological advances that affect us all and try to stay one step ahead. Technology aside I think there’s something to be said for consistency: If you do something consistently really well, people will hopefully pay attention.

I’m a big believer in good old-fashioned customer service, the value of genuine win-win relationships and being proactive.

Aye! On the growth tip, how do you strive to publicize/promote Beat360, and successfully diversify your revenue streams?
A lot of our business is word of mouth and referrals. Luckily we get to work with some very cool talent that automatically creates visibility and awareness for what we’re doing in the right circles.

We promote our facility and services through various mediums, the obvious ones being Google/Facebook and relevant local business and directory listings. We normally attend events such as SXSW, NMS, Billboard and CMJ helping us keep up-to-date, hearing great new music and building relationships with potential partners and clients.

What or who is keeping you motivated right now?

I’m inspired that the music industry — as unstable and tough as it is seems to be – is moving towards a more transparent place where there is less room for monopolies. It’s more about passionate people doing stuff really well and building authentic relationships around it.

Beat 360's Ollie Hammett

I’m inspired by independent artists doing it for themselves without record label backing. April Smith just made an awesome album independently and has had several significant TV placements after raising $13,000 through Kickstarter.com, and Jenny Owen Youngs has raised over $30,000 through the same platform to record her next album. Wow!!

I’m inspired by tech companies such as Pandora, Echospin and SoundExchange who create great digital services and platforms for artists and fans alike.

Some key influences for me are entrepreneurs such as Richard Branson, and Chris Blackwell who have managed to enrich lives through brilliant music and art-based ventures. Thought-provoking writers/bloggers such as Chris Anderson, Seth Godin and Bob Lefsetz help me get perspective and try to stay on top of what’s relevant to the ever-changing business we’re in.

How would you characterize the overall studio scene in NYC today? What’s making you determined to be a part of it?
It’s difficult for me to characterize the scene in NYC today, actually, but it’s certainly great to see a website like SonicScoop helping to build a community around the facilities and professionals who work in them. I just try to stay in the loop with people, companies, technologies and music that excites me.

Thanks for those props, Ollie! Last off, what makes Beat360 an only-in NYC story?
I think we’re probably one of the only 100%-British-run music studios in NYC – I could be wrong! — and as you would expect we make a killer cuppa tea!

The advantages of being in NYC surrounded by so much talent, ambition and competition is that it drives us to constantly better ourselves. The main disadvantage is that there are not enough hours in the day to stay on top of any reasonably sized to-do list.

We know how you feel, OLD CHAP.

David Weiss

Internet Week New York 2010: The SonicScoop Music Guide

June 5, 2010 by  

Internet Week New York kicks off today, and will continue through June 14. Many panels are relevant to artists and businesses across the music industry, such as talks on how to pitch ideas and find sponsors, as well as how to increase your profits through the Internet.

Started in 2008 to advance New York’s Internet industry and community, IWNY was organized by the International Academy of Digital Arts and Sciences (IADAS). The event will hold a variety of conferences, networking opportunities and performances, covering a range of topics.

This year the festival will include organizations such as Microsoft, Yahoo!, HP, Twitter, PepsiCo., StartupAlpha.com, Google and Forbes to name a few. The Internet Week headquarters will be located at the Metropolitan Pavilion however, many events will take place at different venues throughout the city.

SonicScoop picked out the following highlights throughout the week. Check the Internet Week New York Website to find more! Also watch out on Twitter for impromptu event notices, throughout the week #iwny.

Monday June 7th
12.00-12.30pm Phil Thomas DiGiulio Presents: Mobile Applications in the Modern World (at Metropolitan Pavilion)
12.30-2.30pm StartupAlpha.com Liquid Lunch & “Big Deal Room” Launch (at Whiskey Rebel)

Tuesday 8th:
8.00-8.00pm Digital Media Summit (The Westin New York at Times Sq.)
9.00-5.00pm MMA Mobile Marketing Forum (The Waldorf-Astoria)

Wedsnesday 9th:
11.00-11.45am  Windows Phone 7 in Action: Design and Development Process Guidelines, and Workflow the WP7 Platform (Metropolitan Pavilion)
6.30-8.00pm Pitch out of Water

Thursday 10th:
6.20-11.30pm Girls who Rock Benefit Concert supporting She’s the First and AfricAid (Santos Party House)
7.00-11.00pm SoundCtrl: Fireside Chat, Followed by Performances from Free Sol and Jared Evan. Music by DJ GetLive (DROM)

Friday 11th:
8.00-8.00pm 12hours of Tech for Growing Businesses (Microsoft NY Offices)
8.30-5.30 ReadWriteWeb Real-Time Web Summit (Metropolitan Pavilion)

Saturday 12th:
3.00-4.30 How to Fund Your Project Using IndieGoGo (Soho Apple Store)

Sunday 13th:
9.00-4.00pm NYC Startup Weekend (NYU Courant Institute of Mathematical Sciences)

Monday 14th:
10.00-5.00pm Digital Marketing Days (Hilton NY)
7.00-10.00pm The 14th Annual Webby Awards GalaCelebration  Hosted by B.J. Novak of NBC’s ‘The Office’ (Cipriani Wall Street)

See you there! — Erika Pontes


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