“I think people respond to our videos because it makes them feel a little bit closer to that time when something was conceived and created.”
From a business perspective, Knobler describes the videos as a “front” to the rest of the creative work he and the Mason Jar family produce. “From Feist, two of our arrangers ended up writing horn charts for Daniel Rossen of Grizzly Bear’s solo record,” Knobler cites.
“Our arrangers/composers do film scores and orchestrations, and we have filmmakers who do documentaries and narrative music videos and concert videos. And a lot of the work feeds each other – [i.e.] we did some music for the Food Network, and now our cinematographer is working with the Food Network.”
Finally, the videos present Knobler and Seale as producer/engineers with a lot of heart and soul, and a lot of savvy. And these days, that goes a long way when you’re trying to make a name for yourself.
Knobler puts it best: “The videos have been fun, and promotional for Mason Jar, and they’ve enabled us to work with some artists who – let’s be honest – would never have come to our basement to make a record.”
Visit http://www.masonjarmusic.com for more information on Knobler, Seale and the other Mason Jar members, and to get in touch.
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