WILLIAMSBURG, BROOKLYN: Picture this: A band of musical brothers obsessed with the moving image. The merry tribe that comes into focus would be Fall On Your Sword, a multitasking unit that’s raised the game for composing, scoring and audio post in Brooklyn.
Step off the L train in Williamsburg, walk a couple of blocks, and you’ll locate this trio’s HQ easily enough. Inside is a complex of spacious accommodations sufficient to respond to the needs of their commercial and film clientele. It’s a growing portfolio that includes brands like Google, Smirnoff, Yellow Tail, Absolut, and Kraft, plus movies such as Another Earth, Nobody Walks, and 28 Hotel Rooms.
When left to their own devices, they’ve been known to make some multimedia mayhem of their own. FOYS has racked up nearly 2,000,000 views for this classic Internet video alone – and there’s much more where that came from. Then there are the live performances, because FOYS isn’t just a business, it’s also a band.
All of it is part of a lifelong creative inspiration for FOYS, comprised of composers Will Bates and Phil Mossman, and Executive Producer Lucy Alper. “Music for picture has always been the most important thing in my life,” Bates explains. “Being a part of the narrative connection between music and the visual – that’s something I wanted to do even when I was a kid. And it’s led to this.”
This is a fast-moving, 2,000-sq. ft. facility that enables the creation of distinctively effective scores, stereo and 5.1 Surround audio post mixes, and the aforementioned creative projects. Founded from the ground up to provide clients with a diverse set of audio services, FOYS is seeing their strategy hit its stride after launching in 2009.
“The thing that unifies everything is the fitting of audio to picture,” says Bates. “Likewise, the band was always about the visual environment, and the videos we make. I find it easier to create work with some sort of visual accompaniment, and narrative connection.
“Quite often when a job comes in – whether it’s a commercial, film score, art world gig – we’ll find that the director is working on another project that they could also use us for. A Web series can lead to a TV show, for example. It turns into a jumbled mess of stuff.”
“It was fundamental that FOYS would have a multiplicity to it,” adds Mossman, who also happens to have been an original member of LCD Soundsystem. “We didn’t’ say, ‘We’re doing commercials, and should we also get into film scores? Should we branch out?’ In our primary incarnation, FOYS was designed to do many things well.”
Making the Studio Matter
In a world where all things audio can be done via FTP – at least in theory – FOYS places a great deal of importance on their physical plant. The studio’s location, capabilities, and layout are all factors that help them to connect with their clients, and best express FOYS’ full-service offerings.
On the macro level, FOYS’ decision to set up shop in Brooklyn does have a pioneering feel, since NYC original music and audio post are still predominantly in Manhattan. But after originally meeting when they were all at Michelle Curran’s TriBeCa-based Amber Music, the trio felt that a location across the East River would work out.
“There’s so much going on just in this neighborhood – the ‘Williamsburg Chamber of Commerce’ we call it!” jokes the British-born Bates. “In the last three years since we’ve opened up, there’s been an explosion of creative companies around here. It’s a desirable neighborhood, and a lot of our clients live around here now. They can schedule their time here, and just go home right after.”
The feng shui of FOYS starts in the high-ceilinged front lounge, where a skylight shines on a spacious room (complete with fully functional evil-Statue-of-Liberty-video-and-piano art installation). Directly adjoining that space is The Forge, FOYS’ newly minted 5.1 Surround mix suite. The compact live room is adjacent, equipped with a full drum set, upright piano, and mobile gobos to transform it into a VO tracking space. Take a left, and you’re immersed in Bates’ writing room, where that music house rarity – a collection of real live horns – serves notice that the sounds here will be extra natural.
“When people come here and see the space, they see everything that happens under one roof and it gives them ideas,” notes Alper. “The studio itself, and the way it’s laid out, helps them to make sense of everything. With the live room at the center of the composing area and the mixing area, you have a sense that you’re connected to all those worlds while you’re here. And the client area provides a place where people can hang out, and have a sense of separation from where the jobs are being produced.
“For example, we’re mixing something this afternoon for an advertising client. The spot was scored here, and if we want to change just one piano chord during the mix, it’s easy for Will to go into his room and change it. This mix is a fast turnaround, and under those types of deadlines it’s comforting for the client to know that they have that type of control and involvement.”
Filling an Audio Post Mixing Gap
At FOYS, the most recent development has been the buildout of The Forge. Previously in a smaller configuration, the team realized that more spacious accommodations would be needed to attract mix clients – from indie filmmakers to Madison Avenue- and Brooklyn-based ad agencies – on a consistent basis.
Appointed with distinctive light fixtures and myriad other artful touches, The Forge evokes the feeling of mixing in a mod/turn-of-the-century European salon – it’s an inviting proposition that allows FOYS to fill what they identified as “a gap” in the NYC mix-to-picture market.