TRIBECA, MANHATTAN: Everything is opening up for music supervisors at advertising agencies.
Brands are open to every channel available for getting their message to consumers. Meanwhile, the music supervisors that help select and license the music for their clients have to be ready to adapt their skills to everything from Read more...
MIDTOWN, MANHATTAN:In the land of music, the commercial is king. As the world’s major agencies vie for accounts that can be worth billions of dollars a year in billings, one of the key ways they prove themselves is with their ability to match brands to bands.
This ferocious competition Read more...
MIDTOWN, MANHATTAN: In Part I of his interview for SonicScoop’s “Music Supervision Mastery” series, Brandon Mason of JuxMusic Licensing Agency surveyed recent changes in synch licensing for TV programming, film, and commercials. Now find out how he picks his roster of artists to represent, and why music supervision matters to Read more...
MIDTOWN, MANHATTAN: Over the next few months, SonicScoop will track synch licensing developments — which directly affect artists, producers, engineers, studios, publishers, and many more music professionals – in our “Music Supervision Mastery” series. NYC-based concerns of all forms will be included, and you can expect their observations to Read more...
DITMAS PARK, BROOKLYN: They’re not cavemen by any means, but when you get down to it music supervisors have ridiculously simple needs: These people need the best possible music that they can afford for their project – FAST.
But that deceptively uncomplicated aim can prove logistically taxing. Content, publishing info, Read more...
